Fable & Matter is an expression of a lifestyle that aims to merge integrity, intelligence and style. A place for everyone who loves fashion, beauty and design as much as challenging the status quo. For curious minds that are looking to be inspired by articles and products that help to make informed lifestyle and consumption choices. Fable & Matter is the brainchild of Alicia Rankin & Valerie Dietsche, two girls that couldn’t have had a more diverse upbringing yet their close friendship for many years made them realise that they agree on one (amongst many) things:being more “conscious” about how we live our lives should fit seamlessly within the context of a modern lifestyle. They are by no means “eco warriors” and struggle with overused and unsexy words such as “ethical” or “sustainable” but are here to demonstrate that caring and having a positive impact on the world is not only cool and intelligent, but the right thing to do.