Privacy Policy

This privacy policy (“Privacy Policy”) (collectively with the Terms & Conditions at www.fableandmatter/termsandconditions) sets out how we use and protect any information that you give Fable & Matter when you use our Website or contact us. Capitalised terms used in this Privacy Policy have the meaning given to them in the Terms and Conditions. This Privacy Policy is issued by Fable & Matter Limited, registered in England and Wales under company number 11069772 with registered office address at 4 Perth Road, London, N43HB, United Kingdom. Fable & Matter is committed to ensuring that your privacy is protected.


Please read the following carefully to understand our views and practices regarding your personal information and how we will treat it. By visiting our Website you are accepting and consenting to our collection, use and sharing of your personal information in the way described in this Privacy Policy. If you have any queries or comments about the policy or our use of your personal information, please get in touch with us at

information we collect from you

Visitor information and analytics:

When you visit our Website, we use Google Analytics to collect certain log information that relates to your use of our Website, including the time and date of your visit, how long you stayed on our Website, the pages you visited, the country or city of your location, your IP address, what type of device or browser you used, and cookie data (please see below for more information on how we use cookies). No personally identifiable information is collected via Google analytics. This information is used to help improve the experience for the users.


If you sign up to our newsletter, or contact us by email, we will collect your first and last names and email address.

how we use your information

We use the anonymous information we collect about you to improve the features and services we offer on our Website and provide a more personalised experience to you. We use your contact information to send you marketing and other communications and to respond to messages that you send to us.


A cookie is a small file placed on your computer’s hard drive. It enables our website to identify your computer as you view different pages on our website.

Cookies allow websites and applications to store your preferences in order to present content, options or functions that are specific to you. They also enable us to see information like how many people use the website and what pages they tend to visit.

You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. But please note that this may reduce the functionality of this site and other websites. Further, you may not be able to use all the interactive features of our site if cookies are disabled.

opting out

You may opt out of receiving emails from Fable & Matter at any time by clicking the unsubscribe link in the email footer.

links to external sites

Our Website may contain links to other websites controlled by third parties. However, once you have used these links to leave our Website, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such third party websites and such websites are not governed by this Privacy Policy. You should exercise caution and look at the privacy policy applicable to the website in question.

security and retention

We take all reasonable steps to protect the security of your personal information against loss or unauthorised disclosure and we have implemented appropriate and adequate physical and electronic security safeguards.

We also follow stringent procedures to ensure comply with the Data Protection Act 1998 and any other relevant data protection legislation.

We will only hold your personal information for as long as is reasonably necessary to provide services to you, or to meet our legal or regulatory obligations.

sharing your information

We will not share your personal information with any third parties except:

  • with third parties that provide services to us, such as hosting services or email marketing services;      
  • in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
  • if Fable & Matter or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets;
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of Fable & Matter, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


We may share anonymised, aggregated data which does not identify you as an individual, with anyone, at any time, and for any purpose.

your rights to access and correct your information

You have the right to access the personal information that we hold about you and to ask us to confirm how we use your personal information, and to correct that information if it is incorrect.

To make an access or correction request, please contact We will not charge you a fee, unless your request is excessive or repetitive.

You have the right at any time to lodge a complaint with the Information Commissioner, the UK’s Supervisory Authority for privacy matters. Contact details can be found at:

changes to these terms

We may periodically modify, alter, or update this Privacy Policy on this page. You should therefore check this page from time to time to ensure that you are happy with any changes. By using our Website after we have changed our Privacy Policy, you will be agreeing to the changes we have made.

This policy was last amended in November 2017.